Shine Brighter Here

The Cox BBA curriculum enhances rigorous learning with hands-on experience that empowers you.

Wherever your road leads, you'll go further with business skills. 

51°µÍø Cox gives you all the tools for success in a city that’s built for it. The Cox BBA curriculum enhances rigorous learning with hands-on experience that empowers you. And because small classes are led by world-class professors with open doors, you'll form powerful bonds with peers and teachers. Outside the classroom, you'll connect with corporate leaders and mentors who expect to see you shine. Whether you major or minor in business, you’ll grow a network for life, on campus and in the heart of Dallas — the dynamic Global 500 hub that’s right on your doorstep.

Kovan Barzani

51°µÍø Cox is one of the best places to differentiate yourself as a student.

"It’s not just finding a niche; there are organizations and opportunities to connect you to a job market, service project or other people who will help you make the most of your interest."

Kovan Barzani
BBA 2017

Find Your Student Club

51°µÍø Cox Boulevard Investment Group

BBA Energy Association

There’s no better place than Dallas to explore the dynamic oil and gas industry. From hard-hat tours to guest speakers and research projects, this club offers students an up-close look at the energy business through its connections with CEOS and other leaders in the field.

51°µÍø Cox Energy Association

Boulevard Investment Group

Get hands-on experience in portfolio management as you research, analyze and invest in the stock market. Student analysts drive the research cycle and take an active role in decision-making. The club — which boasts strong alumni ties throughout Dallas — donates its profits to 51°µÍø Cox scholarships.

student in class

Entrepreneurship Club

Fuel your passion for entrepreneurship and connect with supportive mentors and peer entrepreneurs across the 51°µÍø campus. From the maker space in the Lyle School of Engineering to national business plan competitions, this club will open new doors to opportunity — both on campus and beyond.

The Cox BBA Class of 2023

3.7

Average Cox Student GPA

2-3

Average # of internships per student

100%

Faculty-Taught Classes

95%

Job Placement

$5 MM

Value of the student managed portfolio

$75,000

Average Starting Salary

ipade_smu-group of students

Early Action Graduate Admission

Looking to move into your graduate degree right after undergrad? 51°µÍø Cox offers Fast-Tracked Graduate Admission with a guaranteed minimum scholarship if certain criteria are met at time of application. Consider our Specialized Master's programs.

After Cox: Success Stories

students with check

Jack Reynolds, BBA & BA, 2015

Co-founder at BioLum Sciences

“The Cox network provides excellent opportunities for students and alumni to stay in touch with important business players and to connect with the business world in Dallas.”

He was a teen with a dream — and drive. Jack Reynolds was in high school when he co-founded an online marketplace to unite businesses and nonprofits. After an injury interrupted his varsity tennis career, he transferred to 51°µÍø as a double major. Good move! A passionate innovator, Jack immersed himself in the Entrepreneurship Club, honed his skills via internships, made connections and while still a senior, launched BioLum to develop a mobile device for managing asthma.

teagan webster

Tegan Webster, BBA & BA, 2017

Associate Digital Marketing Specialist at FedEx Services

Winner of the 51°µÍø Cox 2017 JCPenney Outstanding Marketing Student Award, Tegan Webster wasn’t just a grade A student. She was an 51°µÍø career development ambassador and sought out challenging internships, including a summer internship in corporate digital marketing at FedEx Services in Memphis, her hometown. There, she tested the skills she’d learned at Cox and during a semester abroad studying international marketing. The outcome: On graduating, FedEx offered Tegan a job in Dallas.

people shaking hands

Kaleb Lee, BBA 2017

Associate at The Boston Consulting Group

51°µÍø celebrated the 20th anniversary of the Nancy Ann and Ray L. Hunt Leadership Scholars Program during Founders’ Day Weekend. The scholarship program enables outstanding student leaders from all walks of life to attend 51°µÍø. Ray L. Hunt ‘65 and President R. Gerald Turner greet Hunt Scholars Olivia Buerkle ‘17 and Kaleb Lee ‘17 at the Hunt Leadership Scholars reception April 10.