51°µÍø

Students at the Temerlin Advertising Institute (TAI) at 51°µÍø’s Meadows School of the Arts won top honors in the Student category of the 56^th annual American Advertising Federation (AAF) American Advertising Awards local competition, hosted by AAF-Dallas on March 8 at The Bomb Factory in Dallas. The trophies are known as the ADDYs.

51°µÍø won 16 awards, a record for the university and more than the number won by the other four competing colleges combined. Temerlin students took home the Student Best of Show award, Judge’s Choice award, two gold awards, six silver awards and six bronze awards.

The 51°µÍø winning entries were as follows:

STUDENT BEST OF SHOW

CLIENT: Ad for an air purifier
CREDITS: Matthieu Smyth and Jennifer Nelson

JUDGE’S CHOICE

CLIENT: EPIC Meat Snacks
CATEGORY: Print
CREDITS: Tiffany Giraudon and Helen Rieger

GOLD AWARDS

CLIENT: Ad for an air purifier 
CATEGORY: Art Direction
CREDITS: Matthieu Smyth and Jennifer Nelson

CLIENT: An ad for an air purifier
CATEGORY: Out of Home – Single
CREDITS: Matthieu Smyth and Jennifer Nelson

SILVER AWARDS

CLIENT: Zero Gravity
CATEGORY: Out of Home – Poster Campaign
CREDITS: Samantha Butz

CLIENT: National Parks Service
CATEGORY: Online Interactive
CREDITS: Eric Sedeño and Madeline Khare

CLIENT: VH1 Save the Music
CATEGORY: Cross Platform Campaign
CREDITS: Tiffany Giraudon and Caroline Moss

CLIENT: Dr. Bronner’s
CATEGORY: Print
CREDITS: Grace LaMontagne and Jolie Guz

CLIENT: Philips Hue Lighting
CATEGORY: Print
CREDITS: Eric Sedeño, Kirsty McLauchlan, Grey McDermid

CLIENT: Help USA
CATEGORY: Copywriting
CREDITS: Laura Walsh and Caroline Moss

BRONZE AWARDS

CLIENT: EPIC Meat Snacks
CATEGORY: Print
CREDITS: Tiffany Giraudon and Helen Rieger

CLIENT: VH1 Save the Music
CATEGORY: Copywriting
CREDITS: Tiffany Giraudon and Caroline Moss

CLIENT: Ancestry DNA
CATEGORY: Out of Home
CREDITS: Tiffany Giraudon and Jolie Guz

CLIENT: Help USA
CATEGORY: Out of Home
CREDITS: Laura Walsh and Caroline Moss

CLIENT: Airbnb
CATEGORY: Out of Home
CREDITS: Laura Walsh and Helen Rieger

CLIENT: Duolingo
CATEGORY: Print
CREDITS: Eric Sedeño and Lucas Crespo

“Temerlin Advertising Institute students are consistently honing their craft to prepare for the demands of full-time positions. Winning an ADDY certainly sets these students apart,” said Steven Edwards, TAI director. “Awards are external validation of the numerous hours put in outside of class by not only the students, but also the dedicated professors at 51°µÍø. We are humbled to be recognized with such accolades and look forward to the district competition.”

“These students have worked so hard over the past few years, and the landslide of awards they took home is evidence of their passion and commitment to creative excellence,” said Temerlin lecturer Mark Allen. “I’m continually amazed, but not surprised, by the kinds of places that hire our students. Over the past few years we’ve placed graduates at world-class creative agencies like Wieden+Kennedy, R/GA, Translation, VICE, VaynerMedia, Arnold Worldwide, The Richards Group and BBDO offices in New York and L.A. We could not be more proud of our students and their many accomplishments.”

“It was a surreal experience to win such a high honor,” said senior Matthieu Smyth, art director for the Best of Show-winning entry for an ad for an air purifier. “Mark Allen and Stan Richards Professor in Creative Advertising Willie Baronet truly believe in their students and put in countless extra hours helping us shape our campaigns, and that was reflected in the award-winning work we all produced. It’s through the dedication of both the student and teacher that outstanding work is achieved. They have guided us in crafting portfolios that will help us be successful in a very competitive industry.”

Hundreds of entries were submitted in the local competition this year from area advertising agencies and universities. Judges were Jörg, UX design manager and sprint master at Google; Michael Corbeille, executive vice president/executive creative director at SMZ in Troy, Mich.; Russell Heubach, executive creative director at Pico L.A.; and educator Tracey Locke.

The local American Advertising Awards are the first level of a three-tier national competition. Local winners may advance to the district level, and district winners compete in the national American Advertising Awards in Chicago in June.

The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year more than 40,000 entries are submitted in local American Advertising Awards competitions. The Student American Advertising Awards, sponsored by the American Advertising Federation and National Ad 2, are a sub-category designed especially for college students. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.

Established in 2001 in the Meadows School of the Arts at 51°µÍø, the Temerlin Advertising Institute for Education and Research is the country’s first endowed institute for the study of advertising. The Institute is named in honor of Liener Temerlin, who was a respected humanitarian and leader in the advertising industry. Offering both B.A. and M.A. degrees, TAI trains students to search for unique solutions in advertising, preparing them for work in advertising agencies, media firms, corporate marketing departments and design studios. In addition to opportunities for a 15-week executive internship, M.A. candidates also study advertising outside the U.S. to further develop global perspective. TAI has established an award-winning track record. Students have earned numerous honors, including two national and four district championships in the AAF National Student Advertising Competition and dozens of creative awards in prestigious regional, national and international competitions including The One Show, CMYK Magazine and The Art Directors Club of New York. In addition, the Temerlin Institute was named one of 10 leaders in advertising education among colleges and universities in the U.S. by Stuart Elliott, former advertising critic for The New York Times.