51°µÍø

Introduces the technologies and processes associated with mobile, Web, and other interactive experiences. Topics include how the Internet works, interaction design, information architecture, visual design, and the development process. Students must earn a B or better in ADV 1331 to be eligible for admission to the interactive media strategy program.

Students learn the basic principles of consumer marketing and the role of advertising in the marketing mix. Emphasizes marketing and advertising strategy and planning processes through case studies in which students develop advertising answers to marketing problems and opportunities. Students must earn a B or better in ADV 1341 to be eligible for admission to the strategic brand management program.

Students learn the basic principles of advertising design and production in tandem with the use of industry-standard hardware and software programs, including the Adobe Creative Suite.

Contemporary designers and artists create meaningful, persuasive, and expressive works through a combination of images and text. These works of graphic design and art shape the visual culture of every aspect of life, from the look of media and information networks to people’s experience of the cities in which they live. This course surveys the modern and contemporary history of works of art and design that demand to be read as much as seen, from the industrial age to the knowledge economy.

Advanced Advertising Research - Diagnosis, Strategy and Planning

The Advertising Industry in Dallas

Design and Personality

Contemporary sustainability depends on an appreciation for the complex interactions between systems of people and nature. Introduces students to systems and resilience thinking to approach contemporary sustainability problems in new ways.

Explores the art of ancient Egypt, the Land of the Pharaohs, from the first pyramids (ca. 3500 BCE) through the death of Cleopatra and the Roman conquest (30 BCE). Focuses on major royal monuments, temples, funerary art and mummies, statuary, and luxury arts. Emphasizes an understanding of Egyptian art within its cultural context, in order to better understand both the ancient civilization and the modern fascination with Egypt.

Introduces the art and history of the Maya of Central America. Also, addresses the principal sites and monuments of the ancient Maya civilization, imparts a working understanding of the Maya hieroglyphic writing system, and surveys the political history of the fractious ancient Maya cities.

From ancient cave paintings, first written forms, and hieroglyphs to today’s computer imaging, emoji, and video, artists and designers create meaningful, expressive, and political artworks through image and text. This course invites students to survey materials and processes used by artists working in various mediums. Process and materials investigations foster the analysis of thought-provoking artworks combining word and image.

Contemporary artists create meaningful and expressive art through the combination of images and text: artwork that demands to be read as much as seen. Students learn about the recent history of language in art and create of works of art for a variety of sites of display — real and virtual — such as the gallery, social media, printed ephemera, the fabric of the campus, and the city at large. Prerequisite: One 1300-level studio art course.

Drawing from life objects and concepts. Work in class is supplemented by outside assignments and readings. Emphasis placed on space, materials, analysis of form, and critical judgment.

A first course in painting from life, objects, and concepts. Emphasis is placed on space, materials, color, analysis of form, and critical judgment.

An introduction to the major concepts of biological thought for the nonscience major. Includes the equivalent of one laboratory session per week.

An introduction to the major concepts of biological thought for the nonscience major. Includes the equivalent of one laboratory session per week.

A study of the legal environment governing business entities, operations, and relationships to provide a legal foundation for careers in business. Topics may include introduction to the US and comparative legal systems, dispute resolution, torts, contracts, ecommerce and data privacy, business entities and governance, employment law, administrative law, intellectual property, securities law, international business, and business acquisitions.

Meteorology is the science and study of the earth’s atmosphere and its interaction with the earth and all forms of life. Meteorology seeks to understand and predict the properties of the atmosphere, weather, and climate from the surface of the planet to the edge of space.

Primarily for science majors, premed students, and engineering students. Introduces the fundamental principles and theories of chemistry, including stoichiometry, the structure of matter, energy relationships involved in the transformation of matter, the dynamics of such transformations, and some descriptive chemistry of the important elements.

Primarily for science majors, premed students, and engineering students. Continuation of the introduction to the fundamental principles and theories of chemistry. Topics include solution chemistry, kinetics, equilibrium, thermodynamics, electrochemistry, polymer chemistry, and organic chemistry.

Designed to satisfy the requirements of the chemistry major and health-related professions student. The first term deals primarily with aliphatic chemistry, with special emphasis on stereochemistry. The second term emphasizes aromatic substances and the chemistry of biologically relevant molecules.

Basic concepts of probability and statistics useful in the solution of engineering and applied science problems. Topics include probability, probability distributions, data analysis, sampling distributions, estimation, and simple tests of hypothesis.

Provides a first introduction to the exciting field of data science using applications and case studies from various domains (e.g., social media, marketing, sociology, engineering, digital humanities). Introduces data-centric thinking, including a discussion of how data is acquired, managed, manipulated, visualized, and used, to support problem-solving. The fundamental practical skills necessary are taught in class, and each step is illustrated with small examples. Tools presented in this course include SQL and Excel, along with other state-of-the-art tools. No prior knowledge of statistics, math, or programming is necessary.

This course focuses on aspects related to the learning process, such as education theories, characteristics of learners, nature and measurements of abilities, motivation, and successful classroom practice.

Introduces the language of screenwriting. Topics include the creative process of idea generation and ways to make a story filmable; the creation of memorable and redeemable characters; the arc and transformation of story, including the setup, the question or conflict, the turning point, and the climax or ending; and the details of proper format and presentation.

An overview of the basic business, legal, and logistical aspects of organizing and overseeing film and media production.

Stresses acquisition of basic skills: speaking, listening comprehension, reading, and writing. Five classes per week. Prerequisites: Reserved for students who have no previous French experience or fewer than two years of French and the appropriate placement exam score.

Stresses acquisition of basic skills: speaking, listening comprehension, reading, and writing. Five classes per week.

The social, cultural, and business history of sport in the U.S. Focus on the cultural meaning and ethical components of sports in the 19th and 20th centuries.

Introduces topics and approaches to the study of ethnoviolence, including specific disciplinary approaches such as sociology, communication studies, postcolonial studies, film studies, political science, and human rights. Students meet twice a week, once with the entire class, and once in groups of 20 to take a more sustained disciplinary approach to the question depending on the background of the individual instructor. Some lectures are delivered by guest speakers.

An introduction to the 1994 Rwanda genocide that seeks to understand not only its origins but also its sociological, ethical, and human rights implications.

Offers a communicative and interactive approach and stresses the acquisition of basic listening, reading, speaking, and writing skills, basic grammatical structures, vocabulary, idioms, and accurate pronunciation. Students attend three lecture meetings and two lab meetings, in which they read and listen to authentic materials, prepare written compositions and oral presentations, have conversational practice, and explore various aspects of Italian culture and cross-cultural comparisons between Italy and the United States. ITAL 1401 is also offered online through Intersessions as a 5-week, fully online course in which students meet synchronously virtually on a weekly basis for speaking activities, but complete the majority of the course asynchronously online.

Students review and learn fundamental aspects of basic Italian linguistic and grammatical structures (regular and irregular verbs in the present, present perfect, imperfect, future, conditional, and present subjunctive). Students attend three lecture meetings and two lab meetings, in which they further develop their linguistic and cultural awareness of Italian and build their vocabulary, listening, reading, writing, and speaking skills through communicative, interactive activities and assignments, including written compositions, oral presentations, and conversational practice. ITAL 1402 is also offered online through Intersessions as a 5-week, fully online course in which students meet synchronously virtually on a weekly basis for speaking activities, but complete the majority of the course asynchronously online.

Derivatives and integrals of algebraic, logarithmic, and exponential functions with applications to the time value of money, curve sketching, maximum-minimum problems, and computation of areas. Applications to business and economics. Notes: Any student who may eventually take math beyond first semester calculus should take MATH 1337 instead of this course. Credit not allowed for both MATH 1309 and MATH 1337.

Examines the nature of marketing decisions; the environment in which these decisions are made; and the relationship of these decisions to the firm, business, and society. Prerequisite: Restricted to Cox majors, minors in business fall 2021 and beyond, BBA Scholars or Business Direct entering 51°µÍø fall 2020 and beyond, or CXMN intent to declare the minor in business. Students may not receive credit for both MKTG 3340 and ADV 1341.

Introduces students to musics from a diverse range of cultures, in addition to themes and issues in contemporary musical research. The first portion of the course provides a general introduction to case studies of music traditions from around the world, highlighting the contexts of music production in cultural and geographic regions. The final portion of the course applies this cultural knowledge in analytical contexts to broader discussions of indigeneity, nationalism, diaspora, traditions, and globalization.

Explores the pervasive use of technology in today’s society, the impact of technology on daily life, and the tie between technology and ethical responsibility. Students learn how their lives are being shaped by technology and how they in turn help shape technology.

Basic concepts of probability and statistics useful in the solution of engineering and applied science problems. Topics include probability, probability distributions, data analysis, sampling distributions, estimations, and simple tests of hypothesis. Credit is not allowed for both OREM 3340/STAT 4340/CS 4340 and OREM 5370

A general introduction to the central questions of philosophy. We will discuss topics from such areas as the theory of knowledge, philosophy of religion, metaphysics, philosophy of mind, ethics, and political philosophy. Typical questions might include: Can we know the world outside our minds? Is it rational to believe in a God who allows evil to exist? Do the laws of physics allow for human freedom? Is morality more than a matter of opinion? Can there be unequal wealth in a just society? Readings will include classical authors such as Plato, Descartes, Locke, Hume, and Mill, as well as contemporary philosophers. The focus of the course will be on arguments for and against proposed solutions to key problems of philosophy.

Broad introduction to psychology as a behavioral science with special emphasis on cognition, development, learning, social, personality, physiological, and clinical psychology (psychopathology and psychotherapy).

A study of the theories, causes, assessment, and treatment of abnormal behavior, including depression, anxiety, psychosis, personality disorders, and other forms of psychopathology in adults. There is an examination of the continuum of normal and abnormal behavior, with consideration of historical and cultural perspectives, ethical concerns, and research methodologies in understanding psychological disorders.

A survey of how information is encoded, stored, and retrieved in adults. Topics may include attentional processes, perception, verbal learning, and memory.

Develops insight into the interconnectedness of the fundamentals of language and their application to communication. Provides rudimentary linguistic skills (vocabulary and grammar) and an acquaintance with the Spanish–speaking world – tools that allow further study of Hispanic cultures. Focuses on the four linguistic skills (listening, speaking, reading, and writing). Each course is comprised of a fundamentals module (MWF) and an applications (TTH) module. Enrollment is required in both.

Develops insight into the interconnectedness of the fundamentals of language and their application to communication. Provides rudimentary linguistic skills (vocabulary and grammar) and an acquaintance with the Spanish–speaking world – tools that allow further study of Hispanic cultures. Focuses on the four linguistic skills (listening, speaking, reading, and writing). Each course is comprised of a fundamentals module (MWF) and an applications (TTH) module. Enrollment is required in both.

Develops insight into the interconnectedness of the fundamentals of language and their application to communication. Provides rudimentary linguistic skills (vocabulary and grammar) and an acquaintance with the Spanish–speaking world – tools that allow further study of Hispanic cultures. Focuses on the four linguistic skills (listening, speaking, reading, and writing). Each course is comprised of a fundamentals module (MWF) and an applications (TTH) module. Enrollment is required in both. Reserved for students who have no previous Spanish experience or who have 2 years or less of Spanish. A student may not receive credit for both SPAN 1402 and SPAN 1502.

Develops insight into the interconnectedness of the fundamentals of language and their application to communication. Provides rudimentary linguistic skills (vocabulary and grammar) and an acquaintance with the Spanish–speaking world – tools that allow further study of Hispanic cultures. Focuses on the four linguistic skills (listening, speaking, reading, and writing). Each course is comprised of a fundamentals module (MWF) and an applications (TTH) module. Enrollment is required in both. Reserved for students who have no previous Spanish experience or who have 2 years or less of Spanish. A student may not receive credit for both SPAN 1402 and SPAN 1502.

Develops insight into the interconnectedness of the fundamentals of language and their application to communication. Provides rudimentary linguistic skills (vocabulary and grammar) and an acquaintance with the Spanish–speaking world – tools that allow further study of Hispanic cultures. Focuses on the four linguistic skills (listening, speaking, reading, and writing). Each course is comprised of a fundamentals module (MWF) and an applications (TTH) module. Enrollment is required in both. Reserved for students who have no previous Spanish experience or who have 2 years or less of Spanish. A student may not receive credit for both SPAN 1402 and SPAN 1502.

Develops insight into the interconnectedness of the fundamentals of language and their application to communication. Provides rudimentary linguistic skills (vocabulary and grammar) and an acquaintance with the Spanish–speaking world – tools that allow further study of Hispanic cultures. Focuses on the four linguistic skills (listening, speaking, reading, and writing). Each course is comprised of a fundamentals module (MWF) and an applications (TTH) module. Enrollment is required in both. Reserved for students who have no previous Spanish experience or who have 2 years or less of Spanish. A student may not receive credit for both SPAN 1402 and SPAN 1502.

For students who are relatively comfortable expressing their personal needs and describing their immediate environment in Spanish. Moves students toward fluency through significant vocabulary expansion and mastery of advanced verbal and sentence structure. To varying degrees, attention is devoted to cultural competence and to the four linguistic skills (listening, speaking, reading, and writing).

Basic concepts of probability and statistics useful in the solution of engineering and applied science problems. Covers probability, probability distributions, data analysis, sampling distributions, estimation, and simple tests of hypothesis.

A non-calculus based introduction to statistical methods, and how to use statistical concepts in decision making. Topics include descriptive statistics, simple linear regression, elementary probability theory, confidence intervals, and hypothesis tests. Introduces the use of Excel for statistical analysis.

Basic work in acting, voice, and movement for the nonmajor. Relaxation, concentration, imagination, and the actor’s exploration and use of the social world.

This course introduces the field of psychology, with emphasis on how people deal with the problems and challenges of everyday life. Students learn about classical and contemporary theories, recent research, and applications of the science of psychology to everyday situations.

Introduction to French gastronomy through history and culture.

An introduction to 1994 Rwanda genocide that seeks to understand not only its origins but also its sociological, ethical, and human rights implications.

Examines the multidisciplinary field of Latino/a Studies to better understand the place of Latinos in the U.S. A selection of texts from a variety of disciplines will inform our discussions of the major themes addressed: identity, immigration (history), language, education, and culture.

Explores film adaptations of Greco-Roman history and literature by looking at the classical works upon which they are based in conjunction with current scholarship.