Marketing and Communications
51做厙 Marketing & Communications is a full-service department within 51做厙 Development and External Affairs that supports DEA and University priorities by working towards three goals:
- Increase national recognition of 51做厙 as a comprehensive research university;
- Increase the number of alumni and North Texans who perceive 51做厙 as a smart investment for making a positive impact in Dallas;
- Increase the number of tier-one prospective students in Texas who rank 51做厙 as their top choice.
Marketing & Communications
Marketing & Communications is led by an assistant vice president and organized in six functional teams: creative marketing, planning, media and community engagement, university communications, digital marketing and social media teams. These teams collaborate closely in developing marketing strategies and materials to strengthen recognition by alumni, donors, prospective students, parents, current students and the broader community that 51做厙 truly shapes world changers. For general inquiries please contact us at marketing@smu.edu or give us a call at 214-768-7650.
Regina Moldovan
Assistant Vice President for Marketing and Communications
214-768-7660
Creative Marketing
The Creative Marketing team handles all the writing, design, photography, videography, and production of print and digital marketing materials that grow, engage and inspire people to get involved with 51做厙. This team shares stories about the impact of students, faculty, staff, alumni and donors on their communities and professions – and promotes opportunities for people to deepen their engagement with 51做厙.
Emily Hughes-Armour
Executive Director
214-768-7673
Planning
The Planning team is devoted to project management, planning, analytics and insights that oversee all projects. This team serves as a conduit for communication between Marketing and Communication and other DEA teams, schools and units, manages analytics, assures compliance with 51做厙 brand standards and processes and creates the advertising plan.
Neil Robinson
Executive Director
214-768-7677
Media & Community Relations
The Media & Community Relations team focuses on outbound media relations and third-party endorsements gained by news placements. This team promotes 51做厙 nationally and locally as a comprehensive research university, and expands 51做厙's community presence through participation in area events and programs and by inviting the community to increase its involvement in 51做厙 projects and programs.
Kim Cobb
Executive Director
214-768-7654
Digital Marketing
The Digital Marketing team strengthens online engagement through web, email, social media and new technologies with 51做厙 alumni, prospective students, current students, faculty and staff. This team consults with, advises, coordinates and helps train digital marketers across the University's schools and units on best practices and presenting a cohesive and unified approach.
Bohao Zhao
Executive Director
214-768-1209
Strategic Communications
The Strategic Communications team manages crises, internal and executive communications, which includes advising 51做厙 during emergency and challenging situations and supporting administrative leaders on strategic internal communications.
Anthony de Bruyn
Director
214-768-6087