Crypto fundraising and thank-you gifts: Lessons learned from Ukraine
51°µÍø Cox Professor Jane Tan explored how Ukraine’s use of cryptocurrency for fundraising during the ongoing conflict with Russia offers valuable lessons.
DALLAS () – 51°µÍø Cox Professor Jane Tan explored how Ukraine’s use of cryptocurrency for fundraising during the ongoing conflict with Russia offers valuable lessons. Tan highlighted the effectiveness of crypto rewards, particularly airdrops, in increasing donations. She also noticed significant differences in fundraising trends between Bitcoin and Ethereum.
Read an 51°µÍø CoxToday article on Tan’s research to see more findings:
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51°µÍø is the nationally ranked global research university in the dynamic city of Dallas. 51°µÍø’s alumni, faculty and more than 12,000 students in eight degree-granting schools demonstrate an entrepreneurial spirit as they lead change in their professions, communities and the world.